Year in Review 2024: Unlocking the Full Potential of Your Content with AI

This year was marked by a dynamic market landscape and the rapid integration of generative AI technologies. Our guiding principle for 2024 was “Unlock the Full Potential of Your Content with AI”, and the feedback from our users, partners, and industry peers indicates that we have delivered on this vision. We have successfully provided innovative, reliable, and practical AI solutions while refining our offerings to ensure maximum value from user data and content.

Milestones and Projects

Product Developments

Our focus this year was on AI solutions tailored for media, publishers, and e-commerce. One standout achievement was the launch of Rewrite, our next-generation AI editorial assistant. This tool elevates content creation, editing, and summarisation across sectors, from media houses benefiting from streamlined editorial workflows to the e-commerce industry leveraging personalised product descriptions and enhanced SEO strategies.

Here are the highlights of our innovations:

1. Rewrite:
   A standalone AI-powered tool for rephrasing and improving text. Media companies like Die Rheinpfalz are already using Rewrite to simplify workflows without requiring deep prompt engineering expertise. We were especially thrilled by the Frankfurter Allgemeine Zeitung coverage of Rewrite: “How Text Professionals Use Artificial Intelligence.”
2. RAG Solutions:
   Retrieval-Augmented Generation (RAG) combines information retrieval with generative AI to create highly relevant and high-quality content. This technology has revolutionised question-answering systems, research tools, and customer service applications, offering significant advantages for media and e-commerce.
3. Automated In-Text Linking:
   Our in-text linking tool automates the process of identifying anchor texts for internal links, boosting SEO performance and reader engagement. This tool saves time and ensures consistent linking across articles.
4. Archive Search Tools:
   Enhanced by semantic analysis, our AI-powered classification solutions make it easier to search and manage extensive archives. These tools have already proven invaluable to leading media companies.
5. Frontend Text Generation with textengine.io:
   Our content automation platform now includes advanced options for direct text generation in the frontend, simplifying and speeding up workflows for content teams.

Reports and Studies

• AI Readiness Report 2024:
  In collaboration with the AI consultancy disruptive, we published a comprehensive report offering insights into the state of AI adoption for text-based applications.
• AI Readiness Report Media 2024:
  Together with the German Association of Digital Publishers and Newspaper Publishers (BDZV), we released a guide for media organisations looking to expand their AI capabilities across text, image, and audio.

Awards and Recognition

2024 has been an award-winning year for Retresco:

• German Stevie Award Gold 2024
• AI Journal Global Excellence Awards: Medium Company of the Year
• Best of Content Marketing Award: Recognised for our collaboration with Lyreco on product descriptions across Europe and Asia.

Goals for 2025

Looking ahead, we aim to expand our automation capabilities and refine our solutions to integrate seamlessly into existing systems. Our focus remains on supporting and simplifying workflows rather than creating new ones.

We continue to prioritise customisable standard solutions, offering flexible AI toolboxes for media and digital commerce that adapt to specific user needs. Our “Expert-in-the-Loop” approach ensures human oversight for content quality, while our AI adheres to strict data protection standards, including the GDPR and the EU AI Act.

By working closely with our customers and partners, we will keep innovating and maintaining our competitive edge, helping users unlock even greater potential from their content.

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Have questions or want to learn more? Contact us – we’re excited to collaborate and explore new possibilities with you!