Case Study   

AI-based Text Editing: How Schluetersche Fachmedien sped up their Content Production by 50 %

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2x
Faster Article Editing
30%
of News Articles AI-Optimised

Schlütersche Fachmedien, a subsidiary of the Schlütersche Verlagsgesellschaft, offers a diverse portfolio of trade magazines, industry portals, specialist books, events and eLearning content. With its offerings in sectors such as industry, skilled trades, construction, automotive & mobility and animal health, Schlütersche is a leading provider of practical, specialist information. As part of its corporate strategy “Schlütersche 2027”, the media group aims to position itself as a digitally driven, value-oriented and highly efficient content provider. A key component of this strategy is the targeted integration of AI to optimise editorial processes and unlock efficiency gains.

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AI-Optimised Content Production with the AI Content Assistant

The Challenge

  • Efficiency gains: Accelerate text production and use resources more effectively.
  • Quality journalism: Ensure content remains technically precise and tailored to target audiences.
  • SEO optimisation: Revise texts to improve visibility and reach via search engines.
  • Improving access: Address scepticism around AI technologies and their output quality.

The Solution

  • Analysis & Concept Development: Identify suitable content types for AI optimisation (e.g. news, social media posts, SEO articles).
  • Workflow Implementation: Teams divided into Prompt Engineers (prompt development) and Editors (application, testing, evaluation).
  • Optimisation & Customisation: Tailored prompts per media brand, editorial training, and simplified prompt structures for more accurate outputs.

The Result

  • 30% Increase in Efficiency: Time spent editing longer articles was cut from 90 to 45 minutes.
  • Wide Range of Use Cases: AI-assisted editing for social media, event announcements, error correction, translation, and SEO-optimised headlines and teasers.
  • More Time for Strategic Content: Automation of repetitive tasks frees up editors to focus on in-depth, value-driven expert articles.
Marco Weiss Schluetersche

“AI-powered text editing with Retresco has significantly accelerated our content production — all while maintaining, if not improving, quality and output. Thanks to this form of AI automation, we’ve been able to free up valuable resources for strategy and high-quality specialist content — a clear win for both our editorial teams and our readership.”

Marco Weiß

Director Editorial
Schlütersche Verlagsgesellschaft mbH & Co. KG

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