Case Study   

Automated Product Description for OBO Bettermann

OBO Bettermann

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OBO Bettermann is one of the leading manufacturers of installation systems for electrotechnical equipment in buildings and facilities. It offers approximately 30,000 electrotechnical products and services for industry, trade, and infrastructure facilities. The company is represented in over 60 countries, with more than 4,200 employees and 40 branches.

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Achieving More Efficient Processes Through Content Automation

The Challenge

  • Search engine optimised product descriptions
  • Tender texts with special phrasing criteria
  • Consistently structured texts as a basis for translations into 26 languages
  • Easy scalability in text creation

The Solution

  • Automatically generated tender texts with the content automation platform from Retresco
  • Realisation of significantly more efficient creation processes for product descriptions
  • Standardisation of the structure of the texts to reduce translation efforts

The Result

  • Accelerated time-to-market for tender texts and product descriptions
  • OBO Bettermann plans to generate completed texts in 26 languages using the content automation platform textengine.io
  • The tender texts and product descriptions are indistinguishable from content created by humans.

“Thanks to Retresco’s content automation, which is based on product data in our PIM system, we can operate significantly more efficiently. The resulting improvements to our translation process also allow us to generate and publish product descriptions and copy for tenders in our national and international online product catalogues much more quickly.”

Klaus Obersdorf

Head of International Marketing Services
OBO Bettermann

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