Case Study 04.07.2023

Automated Product Description in the Highest Quality and in 3 Languages

Shoepassion is a leading provider of high-quality shoes for women and men, distinguished by its wide range of shoe models and brands. The provider has the mission to bring the “passion for shoes” to life as a cultivation brand. Through its direct-to-consumer approach, Shoepassion enables an unbeatable price-performance ratio.

The provider places great emphasis on sophisticated and target-group-specific product texts for women and men. Every year, several thousand texts in German, English, and French are required.

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Automatically Create High-Quality Texts

The Challenge

Shoepassion required efficient, automated product descriptions
The aim was to maintain the quality of manual texts
Automated texts should not be distinguishable from human ones
Bespoke descriptions were needed for different shoe models

The Solution

Shoepassion uses textengine.io from Retresco for automated text creation
Full-service agency Xanevo set up text models for German, English and French
Focus on data management to ensure high quality with few products
Texts can be generated and adapted more quickly

The Result

Shoepassion achieved the quality of manually written texts in the first year
A conversion uplift of 17% was achieved
The automated copywriting is indistinguishable from human writing
Shoepassion was able to increase its online visibility by over 32% in just three months

„The optimal collaboration between Xanevo and Retresco has enabled us to create high-quality, automated product texts that seamlessly fit into our superior offering. The short ime-to-content and the ability to rapidly and efficiently implement seasonal adjustments and expansions are crucial factors for our success and our future competitiveness.“

Tobias Börner

Company Spokesman
Shoepassion

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