Case Study   

Automated Product Descriptions: International Rollout in Europe and Asia

Lyreco

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Lyreco is one of the leading providers of office and workplace solutions, with a wide range of products and services for businesses and organisations in various industries.

The company operates in 40 countries across four continents, employing over 12,000 staff members.

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Create High-Quality Texts Automatically

The Challenge

  • Formulate product text precisely and convincingly to facilitate and promote purchasing decisions
  • International rollout of automated product texts in more than 20 languages
  • In addition to a large number of European languages, Asian languages should also be supported
  • To save costs, gain efficiency and reduce time-to-market

The Solution

  • Retresco was commissioned to implement a scalable content automation for Lyreco’s product texts in over 20 international markets
  • The international rollout was implemented within 9 months in several countries including UK, Benelux, Mediterranean countries and East Asia
  • The automated product texts take into account technical product attributes and provide textual variance

The Results

  • Text models for all 20+ target countries and languages were adapted and created in textengine.io in a short period of time
  • The initial setup of textengine.io for the Benelux markets required only four days
  • The time required for content creation was reduced by 96% compared to manual processes
  • In the medium term, a country-specific conversion uplift of 30% is targeted, as in the Swiss market

„The quick international rollout of our product information is something we are very pleased about. This would not have been possible without Retresco‘s expertise in business process automation and regular support. We centrally designed and initiated the content workflows, so that our 20+ country organisations can work autonomously and productively with them. As a result, Lyreco saves resources and effort and further increases its efficiency.“

Arnaud Delepouve

Group Content Manager
Lyreco

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