Case Study   

Scalable Content Creation in E-Commerce: Launch of kilagoo.com by Kienast

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The Kienast Group is one of the three leading shoe retail companies in Germany with approximately 450 stores. It is represented in the retail sector with six sales concepts: ABC Shoe Centre, K+K Shoe Centre, SHOEPARK, SHOE4YOU, RENO and street shoes. Each brand has a unique identity and an individual range and product presentation, tailored to the buying behaviour of its respective target group.

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Create High-Quality Texts Automatically

The Challenge

  • Consolidate market position with the newly launched e-commerce platform kilagoo
  • Only a few products textualised + tight schedule until the launch date
  • Ten thousand texts of qualitative and target group-orientated texts required
  • Development of a structure in censhare’s digital asset management and content management

The Solution

  • savotex developed connector between textengine.io and censhare
  • The connector can be used to analyse product data in real time + create product descriptions
  • More than 10,000 products have been provided with relevant descriptions
  • Kienast benefits from an optimised workflow for product creation, enrichment and publication

The Results

  • +198% visibility in 3 months (according to Sistrix)
  • Copywriting realised as planned for the launch of the online shop
  • Generation + integration of over 10,000 product texts
Navina Hessan

"Thanks to the Retresco connector by savotex we were able to generate more 10,000 product descriptions for our online shop at the push of a button. Manually, we could never have created this volume of text."

Navina Hessan

Head of Online Shop Purchasing Team
Kienast

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