White Papers

Whitepaper

Building Content from Data

Technical innovations, rising customer expectations for more and better digital touchpoints, competitive pressure, and numerous external influences create a challenging field of tension for sustainable growth of digital commerce companies. This white paper, produced together with our partner hmmh, uses the example of the DIY sector to illustrate how companies can generate content automatically from data and thus position themselves as customer-centric and fit for the future.

Whitepaper

Large Scale Content Automation

Large Scale Content Automation transforms the writing of unique copy by utilising large-scale language models to create thousands to tens of thousands of web, product and SEO texts. This innovative approach combines the creative possibilities of generative AI with the scalability and controllability of rule-based text models.

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